MCore property details and enquiry experience

MCore property website redesign

MCore required a modernised digital presence that better reflected the premium nature of its property portfolio, while improving usability, lead generation and mobile responsiveness.

I led the UX and UI redesign of the website experience, focusing on clearer property discovery, improved visual hierarchy and a more refined journey aligned with customer intent and business goals.

The redesign brought property search, map exploration and enquiry journeys into a more coherent experience, supported by a consistent visual identity across the wider MCore group.

The challenge

An outdated experience with fragmented journeys

The existing website lacked structure, consistency and clear calls to action. Property information was difficult to scan, navigation felt fragmented and the mobile experience created friction for customers browsing listings on the go.

Customers needed clearer routes from discovering a property to understanding its location, reviewing key information and making an enquiry.

Different parts of the MCore group also lacked a cohesive digital identity, creating inconsistencies across experiences and weakening the overall brand presence.

UX approach

A clearer, property-first experience

I reviewed the existing experience, analytics and competitor property platforms to identify usability issues, content gaps and opportunities for improvement.

Simplified property search

I simplified navigation and restructured layouts to prioritise property search, map exploration and enquiry journeys across desktop and mobile.

Clearer property information

I improved the hierarchy of property details, making key information easier to scan and giving customers clearer routes to enquire about suitable properties.

Design & delivery

Visual redesign

I introduced a cleaner, premium aesthetic through improved typography, spacing, imagery and component consistency across the wider MCore group.

Map experience

I incorporated customised Google Maps into the property discovery journey, helping customers explore locations and understand where properties sat within the wider portfolio.

Responsive optimisation

I designed fully responsive layouts and accessible interactions so customers could browse properties, review details and make enquiries across screen sizes.

Outcomes

Stronger digital presence and improved engagement

+18% Increase in organic website traffic

+12% Increase in map and location interactions

-6% Reduction in vacant unit enquiry turnaround time

1 Unified digital experience across the MCore group

The redesign established a more premium and consistent online presence for the MCore group, while improving usability, discoverability and confidence across commercial and residential property journeys.

By connecting property discovery, location exploration and clearer enquiry routes, the experience better supported customers looking for suitable spaces and the business teams responsible for generating and progressing leads.