I created motion graphics for Puma football campaigns, translating bold brand creative into animated stadium perimeter content. These examples pair an ultra-wide Olympique de Marseille LED sequence with a Puma Anthem Pack campaign film, showing how the same visual language works across very different formats.
The work combined animated footwear, kinetic typography and high-contrast graphics, keeping the product and campaign message central to each sequence.
The challenge
Stadium perimeter boards offer a wide but shallow space. The creative needed to make footwear and campaign messages recognisable within those dimensions, while carrying the energy of Puma's football identity.
Design & delivery
I used moving product imagery, bold typography and rhythmic transitions to build the sequences. Repeated compositions carried the campaign along the perimeter format, while the wider campaign film used close-ups, footage and graphic overlays to develop the same visual story.
The outcome
The finished work connected Puma's Future, Puma One and Anthem Pack messaging through a shared palette, typography and motion style. The two examples demonstrate brand consistency across ultra-wide LED content and a conventional widescreen film.